One of the fastest methods of building your customer base is to seek out mutually-beneficial JVs. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who’ve already got enormous’responsive’ mail lists and make them an offer they can’t refuse.
Many people have tried using this strategy but have failed badly. I can tell you why.
The difficulty with many folk is they are only concentrated on what they can get out of the deal. You can never get it if that’s what your focus is on.
When you’re trying to form partnerships, focus on the other party and ask yourself,’What do they need? What am I able to offer them that will be of value to them?’
Sure, you can just offer the other person a piece of the profits if they agree to endorse your product/service to their list, but that is what everyone does! And these days, that’s not alluring enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create worth for them! Make it worth their while. Make them an offer they cannot refuse!
When I send out an offer for a joint venture I simply tell them I want to market their product/business/service for them and not be paid for it. Instead of receiving 40 percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is let me use their service just once ( considering that they’re an ezine, newsletter or business with a giant opt-in list ). I assure them that a completely unique page will be created and payments will be made straight to the partner.
Think about it!
You will be giving the partner extra exposure, higher profits and security of their business. In doing so, you will be in a position to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, people will know to come to you for discounts on products and services they need!
With this concept to mind , go out there and seek for some enterprises who’ve already got a massive list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
