Well, I hope you did not read that headline wrong, Crew Member Starbucks is not doing Paris Hilton. What I am saying here is Starbucks will now be offered in some Hilton Hotels. Just think you can watch Paris the skinny blonde babe on your infomercial in room TV ad for a Starbucks, run down to the lobby to and buy a fattening Frappachino.

Imagine the benefits of having Starbucks in your room? Sounds good and while you are on vacation who cares if you get fat and look like crap in our bathing suit by the pool. Chances are Paris Hilton will not be there anyway, she will be in Paris getting married to a different Paris? If all this is just getting too darn confusing for you, do not worry about it. But realize your Starbucks Card will not work in Hilton Hotels but they do take American Express?

Starbucks will be continually adding world wide partners to promote their brand and are big on entering the Chinese Market by way of franchising or license branding with Chinese Partners. Just think all those skinny Chinese people who now smoke two packs of day of US Cigarettes will be able to get nice and plumb on over priced frappachinos. Isn’t that wonderful. The only problem I see is will 1.2 Billion Chinese people run out of space in their country? And will they be able to squeeze them all into the Jet Liners when they come to America to sell their wares. Or will the A-380 be ready for much bigger seats for all these newly rich, cancer ridden, over weight, Charlie Chocolate Factory rolly polly Chinese?

Think on Globalization, ya gotta love it.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Copyright The Quipping Queen 2006.

DOG DITTY DAILY #8

Motivational Moment for Misguided Masters & Mutts

Compiled by Hugo Hotagen, DDD (Duke of Doorknobs &
Doghouses), a loyal lapdog-in-training apprenticed to the
affable, agnostic and all-round air-headed Court of the Quipping
Queen.

A quirky, quizzical and sometimes questionable quotidian
quotation, in honor of the “Year of the Dog”, follows
herewith:

“Sometimes when I get up in the morning, I feel very
peculiar. I feel like I’ve just got to bite a cat! I feel like
if I don’t bite a cat before sundown, I’ll go crazy. But then I
just take a deep breath and forget about it. That’s what is
known as maturity.”

Attributed to: Snoopy, a bouncy beagle character from the
cartoon strip “Peanuts” (created by American cartoonist,
Charles M. Schultz, 1922 - 2000).

Let’s first define that what societal marketing is:

“Societal marketing blends social, company and customers wants.”

The modern time is the time of information, peoples are more aware of sensitive issues which the earlier generations did not know, like shortage of resources, health issues, environmental deterioration.

And the reason of this well learned society is ubiquity of information, through the means of electronic media and print media, and internet now is playing very important part in providing up to date information at the rate of just one click.
So this generation have developed the ability to judge any marketing strategy, whether it is correct or not?

Is Societal marketing contributing for the betterment of Pakistani consumers?

Trend of societal marketing is growing rapidly by the time. Many multinational companies are adopting this marketing philosophy to get the attention of well learned customers of the society and to educate normal citizen.

Societal marketing sidesteps the potential conflict between customer wants, company interests and long run societal welfare.

For example:

•Proctor & Gamble Pakistan has introduced the brand of fat free oil to prevent the growing ratio of heart disease.
•Various automobile manufacturers are focusing more on producing CNG cars that is not only environmental friendly but it is also very economical. So this trend is getting popular very quickly. One can verify it by observing the increasing number of CNG stations.
•There are various companies that are favoring the use of recycled paper to aid more life to trees.

But, Pakistan is an under develop country, there are 35% Pakistani’s that are living below the poverty line,
Availability of Clean water, High Standard Education, Pollution are the big concerns for Pakistan consumers.

•White collar person in Pakistani society can not buy a bottle of mineral water for its supper unless it is in his economical range.
•Virtual University could not be successful if it had a same fee criteria as that of others institutions.
•People would not use CNG cars if it was expansive.

Conclusion:

From Pakistani consumers’ point of view, I have come to the conclusion that any marketing strategy, regardless of how beneficent it can be for the betterment of human life, cannot appeal Pakistani customers, unless it is economical.
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ABOUT THE AUTHOR

Muhammad Ali Abid is student of virtual university of pakistan of BS CS Honors Degree Program.