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[November 28, 2008]

Search engine optimization (SEO) and search engine marketing oriented website design

Filed under: Enterprise, Marketers Den, Promotion — @ 9:21 am

Many people focus on making their web site design beautiful and visually appealing. The belief is, if you build it, they will come.

However, what they may not realize that search engine optimization (SEO) and search engine marketing (SEM) are absolutely essential.

They are as essential, if not more essential, than the web site design itself.

Your web site can be a profit producing power house for your company, if you find the right professional to perform the right balance of beauty and marketing efficiency.

Search engine optimization and marketing is your key to success with your new web site.

One of the most crucial steps in your new web site design is this: deciding on a specific call to action to provide to your visitors.

The point of your web site is to increase profit or provide information. Many times, people focus on making a web site that looks good.

But that is all they get: a web site that looks good. Things are different when you create a web site with a specific end in mind. Do you want your visitors to take action?Web site design helps for that.

Call your visitors to action, whether it is to buy something or call to set an appointment with your company.

[August 27, 2008]

Currency Exchange - Pick Any Destination

Filed under: Marketers Den — @ 6:47 pm

We would all love to travel overseas at some time. I guess we have all longed to visit exotic and magical places and finally, after making our decision to take our trip, have to face up to how we finance it, both the actual cost and how much we need to take for spending.

After deciding how long we are going to be away from home, working out how many clothes we are taking on the trip, how we are going to get there and all the usual things we have to do, the final thing we have to sort out is the currency.

A decision at this point usually entails how much money we are going to take with us and how we are going to take it. By that I mean do we make a decision to take it all in cash, all in travellers cheques or a bit of both. I guess most of us would opt for the final choice.

So how to we go about exchanging currency. The travellers’ cheque part is fairly straightforward. Most banks carry a stock of various denominations of the major currencies, US dollars, Sterling, etc. As most people are aware, these are definitely the most secure form of currency exchange. By doing all the form-filling, making sure you sign each cheque in front of the teller, keeping them in a safe place, making a note of the numbers, you are pretty sure that if you lose them you can, no matter where you are in the world, quite quickly get your currency (cheques) replaced within a very short space of time.

Now let’s talk about the hard cash. Banks will also be able to exchange your local currency for the currency of the country you are visiting. Be aware though, this doesn’t always happen as smoothly as you might expect. Sure, it’s easy to get hold of US dollars, Sterling, Euros, Australian dollars, but some other currency isn’t easily available from some banks. I refer specifically to the currency of China - RMB (China Yuan Renminbi). I am not sure why but it is extremely difficult to get hold of RMB from banks. You would normally have to exchange your hard-earned home currency at exchange stations at travel agents and the like.

This, you may ask, might seem OK, but there is one major and very important drawback. The fee that is charged. It doesn’t reflect in the way you look at your final bill, but the rate of exchange for your currency is significantly lower than if you purchased the currency through standard financial institutions. On the day I exchanged my currency - Australian dollars - the standard exchange rate was 5.92 RMB for one Australian dollar. I managed to achieve 5.31 RMB. See what I mean!

Finally, whatever currency exchange format is your choice, there are practical things that you need to take into consideration. Firstly, travellers’ cheques are the safest form of exchange, while currency is convenient but less secure and, if lost, there is no replacement.

Whatever your decision, currency exchange is one option you cannot avoid. Happy holiday!!

Michael Russell - EzineArticles Expert Author

——————————————————-
Michael Russell
Your Independent guide to Currency Exchange
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[August 25, 2008]

The Great Pretenders

Filed under: Marketers Den — @ 11:53 am

Here we are in the midst of another political season, and I have to admit I just don’t get it.

We’ve been at this game now for 225 years or so, and this is the best we can do? Let’s face it. Our vaunted two-party system really is doing it right this time. Here we are, trying to kick off a new millennium. But what have we got to show for it? A choice [again] between two guys nobody wants, forcing us to pick the one we dislike least to have any chance of relevance at all in the selection process?

How long have we listened to the talking heads blabber on about how bad our schools have become. When are they going to start looking at the dumbing down of our political system?

It’s not like our Founding Fathers planned it this way.

We started strong enough. Heck, George Washington was so widely admired they wanted to make him king. Good thing Martha knew how to put him in his place, or we’d all be on our knees today.

Then again, maybe we are. Because the powers behind the throne have convinced us to pay homage to the real royalty of today - Lord Buck, the Almighty Dollar. Otherwise, why would we be so impressed by two guys who promise to give us back a little more of our hard-earned dollars, while running around passing it out like flower girls at a wedding?

To top it off, they have the audacity to act like they’re doing us a favor. Some favor.
There they stand, in our faces day in and day out throughout the entire election season, railing about how bad the other one is and talking on all sides of issues they pretty much agree on anyway. To add insult to injury, they think we buy it.

Take Iraq, for instance. King George stands firmly behind his troops as they try to put down an insurgent host. Way behind, probably 5,000 miles or more. Those in his camp conveniently lose count of the body bags so long as they aren’t filled on this side of the ocean.

Prince John, on the other hand, tries to usurp power by crying about how we were duped into a conflict he won’t commit to end. I think he mumbled something about preserving our credibility. And of course, his supporters pretend not to notice he wasn’t opposed to a little muscle-flexing when it started, particularly when the polls showed the rest of us wanted to do a little friendly butt-kicking. And now that we’re tiring of this game, he wants to change dealers without shuffling the deck.

But I sure can’t blame either one. They’re only doing what we pay them to do - stand up there and wave to the cameras, driveling little sound-bites that their media friends dutifully dole out every hour on the hour.

To boot, the political hacks that put them there hate each other so much they can’t wait to stick knives in each others’ backs or poison their drinks. As if there were more than a hair’s difference between them. Lucretia Borgia would be proud.

They’ve put so much effort into spinning their yarns that they’re starting to believe their own rhetoric. Worse, they think we do, too. And maybe we are. Or at least pretend we do, so we don’t have to face the truth.

What a fine mess we’ve gotten ourselves into this time.

It’s not just the war. Nor is it an economy on the brink, where free enterprise means moving jobs offshore so they can afford to charge us the prices we want to pay for stuff we don’t need.

No, it’s much more than that. It’s our great American Dream that’s at stake. The one to which we all cling when we give these so-called leaders blanket authority to run rampant around the world. And ignore the real problems in favor of the window-dressing that gets them elected.

And what do we do about it? We hold our nose at the stink coming from the rotting system we’ve allowed to be put in place, and look winsomely for a place with some fresh air to breathe.

All the while we they keep playing their high-stakes poker games for our future. Where the deck is stacked in favor of one side or the other, trading seats periodically so we can delude ourselves that the system is working. In return, they get to pass the scepter back and forth while we play musical chairs, hoping that we’re not the ones left standing when the music stops. Hiding behind a smokescreen of tradition that we pretend continues to serve us.

Someday, someone will wake up to see that it’s not the Emperor without the clothes. It’s us. But even then, we won’t have to worry. We’ll just have them blow the smoke a little higher. Then again, I don’t know how much higher it can go.

It’s already blowing where the sun doesn’t shine.

Copyright 2004 by John Dennison. John is a voice for those who do not hear or know they have an inner voice. Author of Whispers in the Silence: Living by the Light of Your Soul, he can be reached at
john@WhisperZone.org or visit him at WhisperZone.org, home for those who know their own way.

[August 24, 2008]

Short Cut to Self-Confidence: Say Yes to You!

Filed under: Marketers Den — @ 11:49 pm

You are the only one that can give confidence to yourself. I’ve learned this over many years of looking for recognition in all the wrong places, from other people. Like it or not some people in our lives don’t want us to succeed, and they can be the ones you closest to you.

People in our family or professional lives can have control issues, are insecure or saboteurs. They haven’t succeeded or are unhappy and they might want you to suffer with them. The first step to saying yes to you is to take an inventory of those you interact with day-to-day. Take a close look at your business associates, spouse, partner and relatives. Do you hear a lot of “yes, but” or “your wrong”? If so that’s a flag your self-confidence is being eroded. Do you propose starting a new business; job, relationship or friendship and you hear a negative response? Sounds like a naysayer; risk is an important part of self-confidence, you will never move forward if you have fear of failure.

Saboteurs appear like they support you, but really want you to fail, so they can tell you that they told you so. Saboteurs want things to stay the way they are, with them in control of you. Insecure people are control oriented; the power they receive from being in control of others feed that need. People that lack self-confidence are change-resistive, if you gain self-confidence they might loose you or you might succeed more than them. Many saboteurs rely on pecking order to justify their control; parents, spouses and supervisors can erode your confidence by qualifying their rejection of your proposed idea by just being your parent, spouse or supervisor. If you believe in what you want, disrupt the pecking order and take the risk. When you succeed they’ll say it was their idea and supported you from the beginning.

Developing self-confidence comes from within. Start to validate and recognize small and large achievements in yourself. Understand that success is defined by each of us individually and others might not be aware of your success goals. People will challenge your goals. Your determination to achieve self-confidence will be questioned many times, but the key to self-confidence is saying yes to you!

EzineArticles Expert Author Mark Nash

Mark Nash is an author of four books, including his recently released 1001 Tips for Buying and Selling a Home. Mark has been a commentator for CBS The Early Show, Bloomberg TV, interviewed by national newspapers and his articles have been widely syndicated in print and electronic media.

[August 16, 2008]

How A First Aid Kit Saved My Life

Filed under: Marketers Den — @ 6:43 pm

A couple of years back I went on a mountain trip, alone. I had walked the same path before as I intended that beautiful morning in May. I parked my car on the parking lot and put on my gear. This particular path was one of the more difficult ones, and I did not meet anyone else out there in the wilderness. After a two hour walk uphill I arrived at a cave entrance that I had passed several times in the past, but never had stopped and entered.

This day was different; I stopped, by coincidence, because my legs were a bit sore from a trip two days earlier, and I stopped to stretch out. As I was standing there my eyes caught the cave entrance; and for some reason I decided to take a closer look into the cave. Before going in I learned that my flashlight was missing from my backpack; and that should have stopped me from going in, but I said to my self that I would only go in as far as the light from the entrance went.

I remember going in; and the next minute I woke up on my side, in total darkness and with pain all over my body. I had gotten a big bump on my head that gave me a pounding headache. Not anything dangerous. I tried to get up, but a burning pain from my left leg stopped me instantly.

I found out very quickly that my left leg was totally wet from a continuing bloodstream from a wound on my thigh. Now I started to get worried. I found a lighter in my backpack, and I could inspect my wounds more closely. I didn’t look good.

Luckily I always bring a first aid kit with me. My wife made me. I was able to stop the bleeding by putting a pressure bandage around my leg. And for the next two days I survived with the food and water I also carried with me. I can tell you that a lot goes on in your mind when you are in a situation like that. Will I be found? Am I to die here? Will I ever see my family again?

My wife had called the police when I did not show up at home at expected time. And luckily I had told here the location where I went. They found my car and started a search. The next day I heard someone yell into the cave. Do I need to say I felt an enormous relief? I yelled back and can not describe the gratitude I felt for being alive in that moment.

Apparently I had taken a step into the darkness and had fallen 20 feet down. The paramedics told me I had lost a lot of blood, and that without the pressure bandage I would have bleed to dead.

I can truly say that a first aid kit saved my life that day. So if you are in doubt getting a first aid kit or not - don’t be.

Thank you for you time.

Much more information about how a First Aid Kit can help you. Go visit the First Aid Kit website and check it out!

Keywords, How to Find Them, and Use Them Effectively

Filed under: Marketers Den — @ 6:53 am

To be a successful affiliate marketer takes a ton of work. You probably know this by now. Really! I hear some of you say. You thought it was a piece of cake, mostly because you don’t have to worry about having your own product.

Ok, so no product costs, no shipping costs, no payment processor costs, and so on. So what is so hard about being a successful affiliate.

Glad you asked! Your first step should be to make a marketing plan, or as I call it, a ‘decision plan’. How many of us really make a complete marketing plan. (Not me!) I know we sh ould, but mine never completed. This is where you decide what niche, or specialtiy you want to ‘major’ in.

Why don’t I just be in ‘affiliate marketing’? you ask. Wow, talk about shooting yourself in the foot before you get off the ground. It’s TOO competitive, don’t you know! Also too general, maybe too vague, all over the map so to speak.

So how come it’s good enough for Best Affiliate Products but too much for you? Firstly, I must mention that I do have other niche markets, and some in both the planning and preparation stages. I do heed my own advise. Secondly, someone has to protect you and lead you down the best path to success. I don’t want you to experience all the pain I went through.

This is why it’s important to associate Affiliate Marketing with Niche Markets. By focusing on one topic, you magnify your chance of success many times over. Doesn’t matter if the niche is small or large, but you must align your thinking in this direction.

The niche can be huge, such as Auctions or EBay, and you will find a good market there. The EBay sales may be huge, but the competion for affiliate products is not excessive at all.

Take another huge Niche (specialty) such as Health. Now this competition is ferocious. Personally, I would not touch it, even though a lot of people do well with it. Why fight an uphill battle just to get started, when you can surely find ot her prospective niches.

The solution is to find smaller niches of “in demand” products. Here we go again, you say. More speeches on what to do, but HOW do we do this? And how do we do this successfully, when everyone else is also looking for the answer.

An awful lot of people feel just like you, and as a result, they never find niches, because they never look for them. There goes much of your potential competition. Good for us, OK.

The search for good, usable ‘keywords’ is the answer to locating a potentially profitable business. Using the right tools makes the task a lot easier, a lot faster, and less stressful from a decision making point of view.

I was just starting to prepare the list of tools to use, when I remembered that they are all listed in the gratis course I offer. The Niche Madness eCourse is 7 days of power packed info on Affiliate Marketing for Niche Markets. Go to
www.bestaffiliateproducts.com and sign up for the eCourse. Learn all there is to know, over a 12 day period, as the course is sent out every 2nd day.

But I also have to tell about a new tool I discovered. Every once in a while, a really great tool is created, and I believe that this is the case here.

It’s called Adwords Equalizer. It is so loaded with features that it is too much to list here. The easy and important way to see all the benefits is at my Best Products page at BestAffiliateProducts.com

This is a Product and a Half, as the saying goes. You may no longer need expensive services like Wordtracker, where you never stop paying. But the only way to see if it fits your needs, is to visit the site at the site above.

We are finding some good keywords to work with, so what comes next. Regretably, we’ve run out of time here, so you take the course. Again, just sign up for the Niche Madness eCourse at the link below. The answer is right there.

I wish you Happy Keyword hunting, have fun with it.

Fred Farah copyright 2005

Best Affiliate Products and Niche Market Strategies
Subscribe to Niche Market Strategies Newsletter
and the Niche Madness 7-day email course at:
Best Affiliate Products

[August 14, 2008]

MLM Newsletters- The Top 17 Network Marketing Training Ezines in MLM

Filed under: Marketers Den — @ 8:12 am

A good MLM training newsletter is worth a million dollars to a distributor in Network Marketing. Many Network Marketing newsletters/ezines can be found out there, and there are some really good ones. But there are also some MLM newsletters that are not so good.

What do you do? Subscribe to them all and read them for a year, and then decide yourself? (You’ve got to be kidding!)

You don’t have to. We have already done that. We subscribed to over 100 MLM training ezines, (whew!) and found some really good ones, and others that are ones we cannot recommend. (There were 14 total people that read the newsletters regularly, and the top 17 list is the consensus of the 14 people.)

What were the criteria that we used to look at these network marketing newsletters?

1)Constant fresh and unique training content.

We looked for a consistency in content, and fresh content. Many MLM newsletters we found ran some of the same articles in their ezine. Others changed the titles, and kept the content the same. And many MLM training newsletters were actually nothing more than sales letters trying to sell something, but disguised as training newsletters.

We simply asked this question: Is the content unique and fresh and trains folks, not just motivates them. Many ezines were a lot of motivation, but little training. There is nothing wrong with that, but if you are looking for a training newsletter, it can be a little frustrating. What we found is that many were highly motivational, but not educational. We support motivation by all means! But we could not include them in our top 17 MLM training ezine list.

2)Delivery of the newsletter regularly.

We found that many ezines were emailed out every once so often, and not on any kind of a schedule. We felt that if you are going to be depending on a training letter as a way to learn this business, then you need to know that the delivery of content will be consistent, and dependable.

Either once a week, or twice a month was the average delivery time of the most read newsletters, and that seems to be what people are looking for.

3)Topics focused on, in the newsletter, for what the distributor needs to learn to succeed.

The best newsletters we found had a focus of topics that would be what the average networker would need to know to create a successful business. These topics include recruiting, prospecting, approaching people, handling objections, doing presentations, following up, closing, training, building a downline, motivating your group, leadership, personal development, doing events, new distributor training, and advanced training in MLM and Network Marketing.

Many of the newsletters were too focused on one or two topics, and never varied for a more complete training program. There is nothing wrong with that, but a total training focus is what we were looking for.

4) The Look and Feel of the MLM training newsletter.

Many of the newsletters were only text, no graphics, but had great content. Many of the newsletters looked incredible, but their content was very weak. We found that the best training MLM newsletters had both. Even some of the text ezines were well put together, and had great content. A great example of that is Tom Big Al Schreiter’s Fortune Now Newsletter. It contains great stuff and it’s all text.

The feel of the training ezine was also important. Did they come across like authority writing? Was the feel of it directing, leading, and teaching people? Was the feel of the newsletter friendly and warm, or cold? This was another factor that was part of the over all consideration.

5) Did the newsletter want you to tell others about it?

This was a real big consideration. We talked to some folks that had subscribed to many of them, and they all basically said the same thing: The newsletters that they were all talking about were the same ones.

This was important, as the content needs to be exciting, and strong enough for people to want to tell their team about it.

These were the 5 Most Important considerations of the Top 17 MLM Training Newsletters. There were other considerations as well, like popularity on search engines, ease of subscribing, reprints on sites, etc.

What are the top 17 MLM Newsletters and Network Marketing ezines? (These are in no particular order, as all are number one quality MLM training newsletters!)

1) Fortune Now Newsletter

http://www.fortunenow.com

2) PF HEAT Training Letter

http://www.mlmleadership.com

3) MLM Players Ezine

http://www.mlmplayers.com

4) I Love MLM Letter

http://www.ilovemlm.com

5) Randy’s Rants

http://www.networkmarketingtimes.com

6) Nexera e news

http://www.nexera.com

7) Networking Times ezine

http://www.networkingtimes.com

8) Greatest Networker ezine

http://www.greatestnetworker.com

9) Cutting Edge Media

http://www.cuttingedgemedia.com

10)MLM Brilliance letter

http://www.mlmbrilliance.com

11) Club Rhino

http://www.clubrhino.com

12) MLM Lifestyles

http://www.mlmdevelopment.com

13) Golden Mastermind

http://www.goldenmastermind.com

14)DSWA

http://www.mydswa.org

15)Find Your Why

http://www.findyourwhy.com

16) MLM Woman Newsletter

http://www.mlmwoman.com

17) Leads2YourSuccess

http://www.leads2yoursuccess.com

Do your due diligence, and get archived copies of these MLM Training Newsletters, and read them and see what you are drawn towards, and want to subscribe to. These Network Marketing ezines are all great, and will help educate anyone on the Success aspects of this business.

And by the way, if you don’t care for the Network Marketing newsletter that you subscribe to, it should have a very easy unsubscribe process.

These are the best of the best MLM Training Newsletters as far as learning MLM and Network Marketing. Yes, there are great internet training newsletters out there, as well as home based business as well. And there are some other good MLM training Letters as well. But these are focused on Power learning MLM and these are the most powerful of all the MLM Newsletters and Network Marketing ezines.

Blessings…doug

(c) 2005/ all rights reserved

PassionFire Intl

http://www.passionfire.com

Subscribe to the MLM PF HEAT Training Letter:

http://www.passionfire.com/pf_heat_5.html

Doug Firebaugh is one of the top MLM Network Marketing
Trainers in the world. Over a million people a month
read his training ezine. He spent the last 7 years
traveling the world speaking and training on Success.
He lives in Birmingham Michigan, and you can receive a
FREE subscription to his training ezine- The MLM
Success HEAT- at:
http://www.passionfire.com/pf_heat_4.html
http://www.passionfire.com

[August 11, 2008]

Offset Printing: How it is done?

Filed under: Marketers Den — @ 3:25 pm

Sometimes, we wonder how the colorful magazines that we read or the captivating brochures that we receive came to be. Of course, it all started with a creative process. Writers and designers work together in order to create a good design. Once they are done with the planning and designing, printers take over and take responsibility in creating these designs and transforming them to a work of art. Printing is a seemingly complex area that involves an endless combination of skills, equipments and outcomes. Although letterpress and screen printing are some of the ways to put ink into paper, offset printing is one of the processes you will likely find in great quantity in most print shops.

Offset printing is mostly suitable for printing multicolor photos and artwork on papers. Most modern printing today is done through offset. The process involves the transferring of ink from the impression cylinder to the printed sheet. Offset printing is based on the principle that ink and water don’t mix. In the past, lithographers engraved images on a flat stone. Some stone accepts water while others accept ink. When ink is applied on these stones, the image stays on the greasy area and avoids the rest of the stone.

Today, this concept is still being used in printing but with the addition of one essential element - images are transferred from the printing plate to a rubber blanket and then to the paper. When the plate is exposed, an ink receptive coating is activated at the image area. The plate is then dampened by water rollers then by ink rollers. The ink sticks on the image area and the water to the non-image area. From this, the image is transferred to the blanket and the paper passes between the blanket and the cylinder and the image is them transferred to the paper.

There are no limitations on tonal choices with offset printing. You can even use smaller fonts and much more detailed images. Offset printing is really good when working in four color process, if the print job is fairly detailed and uses a lot of color or tonal ranges. Hence, modern printing has evolved through offset printing. With it, printing abilities today has increased significantly in quality and quantity.

For comments and suggestions kindly visit Offset Printing

The Logic of the Action

Filed under: Marketers Den — @ 11:02 am

Marketing is a serious game where it is possible to have a lot of fun. There are very strict rules in this area, but don’t worry, we need to study and master the rules then comes the fun.

This process can always be improved in the course of time, but that decision is ours to make, and no one else can make it for us. In return we can possibly transform and adapt ourselves to a very changing and complex marketplace with the open goal to become and remain successful. And this is very funny.

A lot of people may say the Internet has made traditional marketing obsolete, but they are wrong. This new technology has developed and diversified the process in many ways, without changing the foundation of marketing.

Basic, traditional marketing is as relevant as ever.
The Four P’s - Product, Price, Place (distribution), and Promotion - are still very much alive. At the same time, the old tactics as strategic thinking, segmenting, and targeting can still win an advantage inside of competition.

Start the funny game of marketing by planning. Having no plan is the biggest mistake of your life. It’s possible not to have clearly defined in your mind your target market or how to reach it. Then take it easy and write down what you want to accomplish, what are your goals. Then ask yourself what are the right ways to achieve the proposed goals and step by step you can have the plan in front of you.

Before to put it in practice take care if your plan contains :

  1. Separate strategies and tactics to address each approach suggested by your goals and accomplishments.
  2. Checking points.
  3. A real method of evaluation of your progress. This make easy to decide if you’re on the good way or you need to make corrections.

A final note. The logic of the action is what’s important.

Valerian Dinca is a freelance writer specialized in items
like internet marketing strategy

Submodalities - The Theater of the Mind

Filed under: Marketers Den — @ 6:44 am

Submodality is an NLP term for the components we have available to construct and order our inner representations of experience. The following modalities carry the power of trance/delusion/confusion of your experience, in your inner and outer world.

1.) Inner sensory components (seeing, feeling, etc.).
 2.) Association and dissociation.
 3.) Color and black and white.
 4.) Motion and stills (as in pictures).
 5.) Location in space and time.
 6.) Backgrounds and boundaries.
 7.) Textures and tonality.
 8.) Speed: rate of change (fast/slow; everything changes).
 9.) Language: syntax, grammar, inflection, etc.
 10.) Size, resolution, and what else? (Think about it!)

Being aware of this inner theater, you can begin to play with your own submodalities in order to change your experience in beneficial ways.
When you understand this, you can be endlessly creative with technique in the most powerful way, spontaneously, because you will have grasped the nature of communication, experience, and trance structure. You will never be afraid of encountering an unknown challenge.

It can be disturbing to regard mind as theater. Some may resist using techniques involving visualization, imagination, notions of Inner Guides, etc. because something in them, in their experience, knows genuineness exists, sacredness exists, real contact exists, and intimacy exists. You react to these tools as deceptions, forgetting that when they are suffering, they are living in their own self-created deceptions. You throw away sacredness, just as you fear these therapeutic devices may make you settle for self-deception. On the contrary, these theatrical deceptions are meant to dissolve and break the density of the pre-existing prison of egoic trance deceptions, of habitual theatrical structures and procedures that you have mastered so thoroughly that you are unaware of them.

Think about your father. Think about your car. Think about a ham sandwich. How do you know you are thinking about your father? How do you know you are not thinking about a ham sandwich?

Is it not true that you know what you are thinking about because you have inner pictures, sounds, and sensations? You know its your father and not a ham sandwich because you see him!

Now, is he in a movie or a snap shot, is it color or black and white? There are no right answers. Just notice the qualities of your natural way of remembering.

Now change them to the other - if it was a movie, make it a snap shot, or vice versa, and notice any change in your state. If it was, color change it to black and white, or vice versa, and notice any change it your state. Most people will experience a feeling change. This demonstrates to you that, contrary to what you have been believing, the story and details of your life are not the reason you feel the way you feel about the past. The way you store this information determines your feeling.

For example, if you have a memory that you can’t get over, chances are you are replaying it in vivid color and sound, very close up, and you are in it looking out of your own eyes.

And if you have a memory of something you have gotten over, it very well may be black and white, small, far away, and you are not in it.
Start paying attention to ‘How’ you access information from your memory. You have the right to change the ‘How’ so the ‘What’ doesn’t diminish you in any way.

Copyright 2006, Jack Elias. All Rights Reserved.

Jack Elias - EzineArticles Expert Author
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